About Us

 

 

We are the trusted first choice for people passionate about great wine and spirits.

 

Since 1986, The General Wine Company has been a trusted name in the wines and spirits industry. With decades of experience, we’ve earned a reputation for our exceptional selection, deep product knowledge, and unwavering commitment to quality and service.

Our independent free-trade customers are at the heart of our business. We supply our portfolio to quality hotels, restaurants, bars, golf clubs, and yacht clubs throughout the South of England, as well as to independent wholesalers across the UK - from Land’s End to John O’Groats and beyond.

Our retail shops in Liphook and Petersfield remain an important part of who we are, giving us the opportunity to stay close and connected to our customers every day.

With a highly experienced team, we regularly host tasting and training events for both trade professionals and enthusiasts, sharing our knowledge and love of wine and spirits.

Our reputation has been built on trust, expertise, and a genuine passion for what we do. At The General Wine Company, our goal is simple: to be the trusted first-choice destination for wine and spirits lovers—celebrated for our exceptional selection, commitment to quality, and dedication to service.